woodge blog

I used to think that the J.Crew catalog colors were a bit overboard but now I think the latest REI catalog wins hands down in the Inventive Color Names category.  Check it out:

REI catalog colors:
absolute brown • acorn • Amazon • Aruba • atoll blue • atomic blue • autobahn • azul • beechnut • beluga • bison • black olive • blacken pine • blue vapor • bluebird • bodie sage • bone • boxwood • bracken • buzz yellow • camo • carbon • chalk • citrus • cognac • coolant • deep lichen • Detroit • diablo red • dirt brown • dusk • eclipse • eco green • elm • ember • fairmoss • flea • garden • glacier • grape cloud • gravel • green wheat • guava • gunmetal • habanero • heartbeat • hedge • heliotrope • Himalayan green • hot pepper • hydrangea • ironworks • kangaroo • kelp • lapis • lattice • loam • lost coast red • magnesium • mink • moab • moon dust • moonlight mauve • mud • mulberry • Norse blue  • nutmeg • oasis • onyx • opal • opaline green • pale pool • parfait • peridot green • Peruvian blue • pesto • pinecone • pink fever • pomegranate • potting soil • powersuit blue • radiance • raffia • raisin • raven • salmonberry • sand • screaming yellow • Seattle mist • sharkskin • shiitake • silverpine • s'more • sunstruck • surf • tamale • tank • tempest • tiger • transform blue • tundra • valentine • whisper • windy blue • zigsa espresso

J. Crew catalog colors:
bark • birch • blue zinc • bottle • brick • cadet • celestial • cement • charcoal • claret • clover • cognac • dew • eggplant • espresso • fern • haze • ink • lead • leaf • lichen • marigold • midnight • mineral • moss • mulberry • mushroom • natural • oxblood • oxide • peat • persimmon • petrol • port • Prussian • putty • rice • robin's egg • sand • sea • sky • steel • sunset • surplus • twig • walnut • wine

My votes for most vague:
Detroit • flea • haze • oxide • parfait • tempest • whisper

My votes for favorite color names:
autobahn • coolant • flea • oxide • pink fever • screaming yellow • twig • zigsa espresso

Coolant is by far the best. Pink Fever is a condition I think my daughter has. I don't remember what color Oxide was supposed to be.  I Googled it and got different answers based on what sort of oxide it was -- so it could be anything.  Screaming Yellow shows a knack for the obvious.  And Zigsa Espresso is just fun to say.

My suggestions for the next catalog:
bruise • concrete • cruft • cubicle grey • effluent • floss • hyperlink blue • jizz • mold • pasty • punch • radicchio • tuna • turd